Marketers Face Battle Against the Fear Factor

Marketers are in panic trying to restore consumer confidence. Even though people are less scared to shop than during the depth of the recession, consumers continue to be cautious about how they spend money. Joe Fernandez mentions in the article Marketers Face Battle Against the Fear Factor that unemployment has increased 7.9% causing consumers to lose confidence in the current market. Therefore, marketers need to start thinking of new methods outside the box to gain consumers’ trust and increase consumer confidence if they really wish to sell their products.